What’s The Difference Between Book Marketing and Book Publicity

What’s The Difference Between Book Marketing and Book Publicity? 

Table of Contents

Launching a book on Amazon KDP feels like a massive achievement until you realize the real work starts after you hit publish. You need readers to find your work. Most authors mistake marketing for publicity, but these two engines drive your success in very different ways. Marketing buys you visibility while publicity earns your trust.  

Lincoln Book Publishing knows precisely how to blend these approaches to turn a quiet launch into a bestseller. We help you reach the right audience without wasting money on the wrong tactics. Here is the breakdown of what you actually need to grow your readership with book marketing and publicity.  

Effective Strategies for Book Marketing

Marketing often scares new authors on Amazon KDP, leading them to imagine begging strangers to buy their work. Real success looks completely different. Proper Book Marketing Services are not about selling, but about influencing. You are not forcing a transaction. You are creating a desire. Readers need to feel a connection to your story or your expertise before they ever click the purchase button. 

Lincoln Book Publishing takes this burden of book marketing and publicity off your shoulders. We understand that shouting “buy now” rarely works. Our team focuses on placing your book exactly where your ideal reader hangs out. We shape the conversation around your content to build trust and genuine interest. This approach turns casual browsers into loyal fans who want to read what you wrote. Finding the right agency feels overwhelming when everyone promises instant bestseller status.

As a self-published writer you need a partner who prioritizes long-term growth over cheap tricks. Lincoln Book Publishing builds a foundation for your career. We use proven methods to get your amazon Book publishing services listing noticed by the people who actually matter. A strong strategy makes the reader feel smart for discovering your work. Lincoln Book Publishing crafts that narrative for you. Your book deserves an approach that moves people rather than just moving units. Let us handle the heavy lifting while you focus on writing your next great project.

The Art of Book Publicity Relationships 

Publicity relies entirely on who answers your emails. New authors on Amazon KDP often struggle here because they lack connections with media professionals. You can spend weeks sending cold pitches that never get opened. This creates frustration and wastes the time you should spend writing. Lincoln Book Publishing changes this situation by opening doors that usually remain locked to independent writers.  

We understand that publicity is a human conversation between your book and the media. Real buzz happens when a trusted voice recommends your story. A review from a respected blogger or a spot on a popular podcast does more for your credibility than any paid ad. Lincoln Book Publishing holds these relationships close. We know exactly how to frame your narrative so influencers actually want to talk about you.  

Finding the right agency means choosing a team that picks up the phone and gets answers. Our experts champion your work to the people who shape public opinion. You gain authority in your genre while we manage the outreach. Trust Lincoln Book Publishing to build the reputation your hard work deserves. We turn your book into news rather than just another product on a digital shelf.

Do Publishers Help Market Your Book?

Do Publishers Help Market Your Book

New authors often assume that signing a publishing deal guarantees a massive marketing budget. Getting your book onto Amazon KDP means the publisher will handle the sales strategy. The industry holds a surprising secret. Most traditional companies expect authors to do the heavy lifting themselves. They format your text but leave you alone to find the readers.  

This approach leaves many talented writers shouting into the void while their books gather digital dust. Lincoln Book Publishing refuses to operate that way. We define our success by your sales numbers. You need a team that actually understands the Amazon algorithm and how to drive traffic.  

Our experts treat your book like a significant product launch rather than just another file upload. We build campaigns that get your cover eyes. Finding the right agency involves asking tough questions about who actually does the work. Lincoln Book Publishing answers by taking the lead. We do not just print your work. We champion your story to the market. Your goal is to write great books. Our job is to make sure the world buys them.

The Best Ways to Promote Your Book

Promoting a book on Amazon KDP often feels like shouting in a crowded room. You face thousands of competitors and confusing advice about where to spend your money. Most authors burn their budget on ads that never convert or social media posts that nobody sees. You need a clear path through the noise to find your audience. Lincoln Book Publishing defines the standard for effective promotion. We ignore the trends that fade away and focus on the tactics that build careers. 

Our approach targets the readers who are already looking for books like yours. We manage the technical details of Amazon optimization while securing the media coverage you need to build social proof. Finding an agency that handles both sides of the equation is rare. Lincoln Book Publishing acts as your dedicated growth engine. We turn your manuscript into a serious contender in the marketplace.  

You focus on your craft while we implement proven sales-driving methods. 

  • Targeting specific Amazon categories to increase visibility 
  • Building an email list that owns your audience 
  • Securing editorial reviews to establish credibility 
  • Running data-backed advertising campaigns

 

Conclusion 

You need both paid reach and earned trust to survive the Amazon KDP algorithm. Ignoring one means leaving sales on the table. Lincoln Book Publishing solves this problem by running both sides of your campaign. We put your work in front of buyers and secure the reviews that convince them to click. Stop guessing with your budget. Partner with Lincoln Book Publishing to give your book the launch it demands. 

Frequently asked question
What Is the Difference Between Book Marketing and Book Publicity?

Marketing buys visibility while publicity builds reputation. On Amazon KDP, book marketing services and publicity involve paid ads to drive direct sales. Publicity relies on third parties like bloggers to validate your work. Lincoln Book Publishing masters book marketing services and publicity to ensure you find readers and earn their trust. You need both engines running to see real growth in your sales rank. 

Costs vary based on the campaign scope. Self-published writers often see monthly retainers between two and five thousand dollars. You are paying for the publicist’s connections and pitching skills. Lincoln Book Publishing offers accessible Book Marketing Services that maximize your budget. We ensure you get professional representation without wasting funds on vague promises or inactive strategies. 

The feature itself is free since you cannot buy legitimate reviews. But the work to secure those spots requires a budget. You pay professionals to craft pitches and follow up with media contacts. Lincoln Book Publishing handles this outreach as part of our Amazon Book Publishing services. You invest in the expertise to earn the media placement. 

Beginners on Amazon KDP often try to manage everything alone. This approach saves cash but drains your writing time. Successful authors hire experts to handle the noise. Lincoln Book Publishing takes over these tasks completely. We run the campaigns and manage the media while you focus on your next book. We build your career foundation. 

Brenda M Gonzalez

Sila Star

Frederic Shah is a skilled copywriter and ghostwriter with a passion for crafting engaging web content and eBooks. With over 11+ years of experience in the industry, he excels at translating complex ideas into accessible narratives that captivate diverse audiences. His background in Computer Science equips him with a unique perspective, allowing him to blend technical proficiency with creative storytelling. Whether he’s developing persuasive copy or insightful eBook content, Frederic Shah is dedicated to delivering high-quality writing that not only informs but also inspires readers to take action.

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